There are lots of businesses struggling at the moment – fighting to stay aloft in a storm of negativity; buffeted by gusts of media messages of doom and gloom; tossed about by the expectations set up by economic forecasters seemingly determined to predict us all into disaster.
The current business climate is a little like being on a plane approaching bad weather in mid-flight. Storm clouds are brewing; the wind is shifting in the wrong direction; turbulent times are ahead.
To come through the storm intact, the pilot and crew need to stay calm, put into place the systems planned to ensure survival and take careful steps to look after each other, the passengers and the craft.
If they are all panicking and putting on their parachutes, preparing to jump off, the survival of the aircraft and all the fellow travellers is distinctly under threat!
If you are a manager, or business owner, your calm and assertive position that the business will survive this storm will calm your team and allow them to focus on doing what they need to do. Then you can all get on with the most important job at hand - maintaining the profitability and sustainability of the business - no parachutes required!
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